LeQ Medical Communications
Communications for Medical Companies
Marketing with QR codes

QR codes are starting to show up all over. Also called two-dimensional codes, these bar-code-analogs allow users with a smart phone app to zip over to a web page or to get special information right on the phone. For instance, this banana has a QR code that reports that the product is organic. This is [...]

Doctor texting on smartphone

In ancient times–which in the Internet era means before 2005–it was widely believed that physicians, nurses, technologists, clinicians, and other healthcare professionals had limited computer skills and no interest in technological geekery. It was easy to support this belief. Physicians and their ilk were mainly running around hospitals or seeing patients in clinics and in [...]