How important are visuals to your marketing copy? In particular, how important are powerful visuals?
The going rate of word to image is supposed to be 1000:1, but I think that is an old wives' tale. When you grow up, you discover that you can go swimming within 30 minutes after eating and that pictures are [...]
Marketing costs money and next to the product manager's expense account, the biggest bolus of bucks is going to be charged back to communications. This causes lots of people to periodically wonder if MarCom is really "worth it" but since great communications has thus far aptly defied real measurement, no one arrives at a satisfactory [...]
Maybe your career in espionage never took off. That’s okay. You can still do some easy, comfortable intelligence work that could help your marketing career and probably won’t wind up with you being chased by an enemy agent.
The fact is: intelligence, when defined as “what’s going on,” is vital to your career and valuable in [...]
Medical marketing people wind up talking to a lot of interesting people and they also wind up talking to engineers, scientists, software “code warriors,” biostatisticians, and clinical denizens. In fact, you can’t really do much good at marketing medical products and services without knowing these characters. But how do you get what’s in their head [...]
Getting face time with a doctor is a big deal for a sales representative. Usually this face time can be measured in seconds; for the fortunate few, minutes.
One of the most important responsibilities of the marketing department is to equip the sales rep for this 10 seconds. In a lot of ways, medical marketing departments [...]
You should train the people who answer your phones. This is the real front line of marketing.
Most companies hire lots and lots of people with fancy degrees and pay them big salaries and let them sit around far away from the battle. Meanwhile, they pay other people with far less education very little money to [...]
Most people struggle with writing for a variety of reasons, including the inescapable fact that writing is simultaneously difficult and boring.
However, most good medical marketing types need to know how to write passably well, so here is how. I cannot promise that I can make you an adept and agile writer, but I can [...]
Contrary to prevailing winds of change, medical marketing is not illegal, immoral, dishonest, or sinister. Marketing is the glorious art of persuasion which basically means that marketers are tasked with trying to get customers to pick them.
And the most magnificent thing about marketing is that it really has not changed much over the centuries. True, [...]
Even people who hate to write or fear communications work send out emails. In fact, emails are so fast and convenient, there is a seductive concept involved that we all ought to be good at it.
Well, most people are not very good at email. Your email can appropriately represent what you want to say and [...]
Writers do not actually get writer’s block. It is a condition that affects primarily non-writers who are trying to write. But don’t despair if you have writer’s block. It can be cured.
You have to know why you have writer’s block. You have it because somewhere in your past you took an English class and in [...]
Conflict of interest has officially arrived as a buzzword. I know that because it now has an acronym: COI. However, there is nothing coy about the folks bandying the term about.
COI in medical marketing refers to the fact–deemed an embarrassment at best and a transgression at worst–that people who publish on certain topics often tend [...]
Twitter / joannlequang| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Jun | ||||||
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | 31 | |
