LeQ Medical Communications
Communications for Medical Companies
too many passwords

I am old enough to remember a world where people did not need passwords to access their own information. Then came the era when passwords could be simple phrases, like a child’s name or a birthday. Then I got hacked. Now I am not sure why a hacker would want to hack a website that [...]

cheezuburger marketing costs too much

Cheezburgers–which is the new fun way to spell cheeseburgers–are hard to resist, even though they are caloric time bombs, waist extenders, sodium jolts, cholesterol infusions, and the potential cause of afternoon dyspepsia. So why do we as American consume so many cheeseburgers? Because we like them. We know they’re bad for us, but we like [...]

medical marketing opportunities are exploding

Medical marketing, as you knew it, is dead. Unless you were literally were born yesterday, all of the rules have changed. It’s not just the media that are new, it’s the whole approach. In case you haven’t noticed it, people do things differently than they did even five years ago and vastly differently from the [...]