Jo Ann LeQuang, President of LeQ Medical
LeQ Medical has offered medical marketing consulting and expertise, particularly in the area of medical marketing communications, to a variety of clients for nearly 10 years. Our clients include Fortune 500 companies, start-ups, hospitals, physicians, and small health-related businesses. Over the years, we have helped many companies and individuals communicate their important messages. Medicine is changing. But so is medical marketing!
Your marketing team today faces challenges just in terms of keeping up with:
- Social media
- Review sites
- Website innovations
- Reputation management
- Mobile marketing
- Google Maps
- Google Places
- Search Engine Optimization (SEO)
- Augmented reality
- QR codes
- SMS messaging
- Pay-per-click (PPC) and cost-per-action (CPA) advertising
- Google Boost
- Enhanced listings
- Citations
- Links and backlinks
- Directories
- Mobile coupons
- Geo tagging
- Mobile landing pages
- Smartphone apps
- Push notifications
- Click-to-call
- Easy cheap online tools (Skype, Gravity forms, Survey Monkey)
- Mobile-offline fusion
- Mobile banners
- Facebook advertising
- Social bookmarking
- Article and Youtube marketing
- NAP
- Hyper-local AdWords (for medical practices)
- Autoresponders
- Integrated voice recognition
- Facebook Places
- Universal business listings
Your team needs to know what is going on in the constantly-changing world of modern communications and then figure out what tools are appropriate for medical marketing and how to apply them. This is an overwhelming order.
That’s why we offer our mobile marketing seminar. It’s more than just mobile–it involves offline, online, and mobile tools–but since mobile is the newest and most confusing component, we lead with that. Your marketing team already knows how to do direct mail and traditional print marketing. We will introduce the newest tools, toss out ideas, and explain how to integrate these new tools with the existing methodologies.
We offer a two-hour seminar and an all-day seminar (three sessions of two hours each).
- Your organization must work with us to find mutually agreeable dates and times. We regret that our availability is limited and we may not be able to accommodate your first choice of dates.
- We want you to publicize this program beyond the marketing team to include human resources, clinical, IT, or other groups with a potential stake. We do not require that they attend but simply that you make such a program available to them if they are interested.
- We ask that you make every effort to obtain a reasonable attendance and that decision-makers be included in the audience. We will work with you, even if your group is small, providing the right people are in the mix. In other words, we don’t mind doing this program to a small group but we do not wish to be viewed as some sort of employee enrichment program. We have powerful information that we want to see reach the right people.
- We reserve the right to refuse any offer.
- We do ask that your organization pay our travel expenses. We will work with you to keep this modest.
If you think your organization might benefit from this, please contact us at 979-864-4479. We welcome inquiries from large and small organizations, start-ups, hospitals, and even large practices. If you are a physician in private practice, we are happy to consult with you but do not recommend this seminar. (We can give you more tailored information one-on-one that takes less time.)