How important are visuals to your marketing copy? In particular, how important are powerful visuals?
The going rate of word to image is supposed to be 1000:1, but I think that is an old wives' tale. When you grow up, you discover that you can go swimming within 30 minutes after eating and that pictures are [...]
Marketing costs money and next to the product manager's expense account, the biggest bolus of bucks is going to be charged back to communications. This causes lots of people to periodically wonder if MarCom is really "worth it" but since great communications has thus far aptly defied real measurement, no one arrives at a satisfactory [...]
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