It’s easy to lose sight of the fact that labeling is intended for people, specifically medical people, and specifically medical people trying to use your products. I am no Sigmund Freud, but allow me to offer a profound psychological insight into the innermost thoughts of the medical person trying to use your product who [...]
The people who put graffiti on buildings are often called taggers or writers. This is quite amazing since people who are busy writing materials for publication online or even offline are increasingly called “content providers.” While this is a nice discussion for another day, both types of writers (taggers and content providers) prize one type [...]
Maybe your career in espionage never took off. That’s okay. You can still do some easy, comfortable intelligence work that could help your marketing career and probably won’t wind up with you being chased by an enemy agent.
The fact is: intelligence, when defined as “what’s going on,” is vital to your career and valuable in [...]
Medical marketing people wind up talking to a lot of interesting people and they also wind up talking to engineers, scientists, software “code warriors,” biostatisticians, and clinical denizens. In fact, you can’t really do much good at marketing medical products and services without knowing these characters. But how do you get what’s in their head [...]
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