You've hired a writer and you're eager to get started on your big project. Right now, you don't know it but the writer sees that you are standing at the edge of a cliff. Whether you take a step and tumble to disaster depends a lot–not on the writer–but on you. So here are the [...]
It’s easy to lose sight of the fact that labeling is intended for people, specifically medical people, and specifically medical people trying to use your products. I am no Sigmund Freud, but allow me to offer a profound psychological insight into the innermost thoughts of the medical person trying to use your product who [...]
The people who put graffiti on buildings are often called taggers or writers. This is quite amazing since people who are busy writing materials for publication online or even offline are increasingly called “content providers.” While this is a nice discussion for another day, both types of writers (taggers and content providers) prize one type [...]
There are studies on this, but I’m not going to look them up. You know it’s true: if you write an ad, the main thing that people will read is the headline.
In fact, a good number of the people who see your ad will ONLY read the headline. (Okay, that number is 70%.) So if [...]
Most people struggle with writing for a variety of reasons, including the inescapable fact that writing is simultaneously difficult and boring.
However, most good medical marketing types need to know how to write passably well, so here is how. I cannot promise that I can make you an adept and agile writer, but I can [...]
Writers do not actually get writer’s block. It is a condition that affects primarily non-writers who are trying to write. But don’t despair if you have writer’s block. It can be cured.
You have to know why you have writer’s block. You have it because somewhere in your past you took an English class and in [...]
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