LeQ Medical

Communicating the ideas that are changing medicine

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Don’t Make These Medical Translation Mistakes!

Translating medical materials is importantIt’s a global world, baby. Most medical companies today sell their products and services around the world. Even hometown hospitals frequently treat patients who do not speak English. All of this has created a new career path, that of medical translator.

I’m not talking about the volunteer types who visit hospitals and clinics and offer assistance to foreign-language-speakers. I’m talking about medical companies and hospitals preparing patient materials, forms, websites, and other information in other languages. Translation is a challenging profession and since most people have no experience in this arena, it can be difficult to get the work done. There are some very common pitfalls for the average marketing person tasked with going global:

 

1. Don’t assume all translation services are the same. Prices vary widely. You can easily pay too much.

2. Don’t assume that high-priced translations are better quality. They may be, but they may not be.

3. Don’t assume that your translation company or translators know what they’re doing. Many translation companies work in all fields, from tire manufacturing to genetics to banking. These groups may not have the expertise you want. By the way, translators do not have to be licensed in the U.S. If you want to be a translator in this country, all you have to do is say you’re a translator.

4. Don’t assume that knowing two languages make you a translator. Being brought up bilingual is actually considered a drawback to translators (you are supposed to grow up monolingual and acquire the second language to be an ideal translator).

5. Don’t assume that anybody who can speak another language is a qualified translator. There are probably people at your company to whom you would not entrust writing your next product manual. Why would you just assume that if they knew a second language they’d be better at communications?

6. Machine translation (or computer-aided translation) is fine for very light work, like “how are you?” or “what does this cost?” But if you are communicating serious information, they just don’t work well.

So how do you find a good translation company? You can call us, for one thing, but here are some basic tips to get you started.

1. Translation is mostly done by freelancers. This profession seems to attract the freelance practitioner and rarely will you find on-staff translators except at big outfits. Most of these translators work out of home offices. They charge a per-word rate which varies somewhat depending on the language combination (source language into target language), the difficulty of the work (medical costs more than, say, a restaurant menu or a birth certificate), and the translator. Very highly qualified or much-desired translators charge a premium. The per-word rate can range from a few cents to up to a dollar, depending on these factors.

2. If you hire a translation company, the translation company jobs out your work to these freelancers (or if there are on-staff translators, hands it to them). You will rarely have contact with the translators. That may be a good thing, since if you have a project that goes into 8 different languages, that is quite a crew you’re assembling. You don’t need all those emails going to you.

3. The translation company marks up the work. You can get a cheaper deal if you work with freelancers directly but then you have to know where to find them, how to evaluate them, and handle each one individually. By the way, freelancers as a rule (not just translators) embrace a freelance career because they like flexibility. If you are planning on working with translators, be prepared for the sabbatical year, the three-month vacation, or the spur-of-the-moment canoe trip. The translation company deserves a markup, but some of them charge high rates.

4. Many translations go through a three-level process. They are first translated (let’s say from English into Spanish), then they are edited, and then they are proofed. High-level translation work often requests that these three steps be performed by three different individuals. This allows for great-quality translations but it adds significantly to the cost.  You may or may not need this level of service.

5. If you work with translators, editors, and proofreaders, it is best to work with teams with some history working together. Sometimes you can pair editors and translators together who get along like Martin Sheen and Denise Richards.

6. You need to be good at trafficking, that is, moving the project from point A to point B efficiently. That’s another thing an agency provides.

7. You also need to know what kind of translations you want. For instance, if you want patient materials translated into Spanish, you should specify American Spanish, which differs from European Spanish and also South American Spanish. Same with Portuguese (Brazilian and European) and even French, where there are European, Canadian, and African choices.

The best way to handle translations is to work with an agency that can help you:

  • Define your project
  • Set a realistic budget
  • Handle the coordination, legwork, and care-and-feeding of the translators

Once you’re done with that, you may face getting the material produced. Most translators deliver their projects as Word documents and few have layout or design skills. However, many translation agencies work with designers who are adept in foreign language work. This is a special skill because the designer must be confident not only about text placement but must also know about wordbreaks and other nuances of the language. Most foreign languages use at least some unusual diacritical marks and some use entirely different fonts. This type of designer is usually more expensive and more in-demand than the average entry-level designer but can help you create effective translated materials.

By the way, many translation agencies will turn-key projects from translation to layout to production and printing. However, some may charge a premium price and not do the work well. This is because some agencies simply hand off the work and then turn it back to you without getting involved in checking it, evaluating the translations, and monitoring the progress of the printed piece.

Got translation work? You can get an estimate from us and have us walk you through the process.

 

 

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Did You Hear That?

medical marketing opportunities are exploding

Medical marketing, as you knew it, is dead

Medical marketing, as you knew it, is dead. Unless you were literally were born yesterday, all of the rules have changed. It’s not just the media that are new, it’s the whole approach. In case you haven’t noticed it, people do things differently than they did even five years ago and vastly differently from the way they did things 10 years ago.

Here are some of the ways that marketing your medical business, medical products or services, hospital, or practice has changed.

  • In the olden days, most medical marketers relied on print (often in journals or daily newspapers) and the phone book. We still recommend a phone book ad but not for the same reasons. Nobody will find you in a phone book any more because nobody can find their phone book. Daily papers and even print medical journals are going the way of the horse and buggy.
  • Medical marketing is under intensive scrutiny which makes the executives who run large pharma and medical device companies more attention-deficit and reactionary than usual. This means if you’re a marketing team member of such a company, you have an inside game to play to even get your execs comfortable with the concept of marketing.
  • Print materials, a mainstay of medical marketing, are on the way out. Everybody has embraced the electronic. Only here’s the part nobody seems to understand. Electronic materials are fundamentally different than their printed counterparts. People read differently on the web. People in 2011 want to consume information in different ways than they did in, say, 1947, which was a grand time to be in the brochure printing business. You have to write, design, and present information much differently online. If you’re just putting your old-fashioned brochures online, you’re missing out.
  • Most medical organizations do not know what to do with social media. But it’s an essential part of the marketing mix nowadays.
  • Review sites and boards like CafePharma mean that everyone in the medical business is now living a very public life. Reputation management is now an important service that most high-ranking individuals in the medical world need. But do you even know what that is?
  • Right now, half of all search engine queries are made from a mobile device. That number will increase. Yet many medical organizations do not have an optimized mobile website or mobile presence. This means that about half of the people looking for you online will have a bad-quality mobile device experience, and this number will increase next year.
  • About half of physicians do not have a website. It’s time. Even if you think you do not need a website, you need one for the sake of your credibility. If you are in any kind of serious business endeavor, you need a site the same way your business office needs a front door. It’s a way for customers and patients to get to you.
  • You need to deliver your messages by text. Most people with a cell phone text more than they call. And you can reach people by text if you know how (we know how, by the way). But here’s the kicker. Right now, if you email market, you’ll be lucky to get an “open rate” (that’s how many people actually look at your email message) of 8% to 10%. That’s considered good, even on a very carefully groomed, double opt-in type of list. But text people, and your open rate soars to 90%. Wow, wouldn’t that be a good thing to know how to do?
  • Marketing takes time. There was a day and age when your company could hire a few weirdos and let them do marketing. Marketing is more integrated into the total business today. And it takes more time. The tools are better and the potential is exponentially greater than in the old days of Yellow Pages and printed brochures, but it takes time. And you need to be consistent at it.

Give us a call at LeQ Medical and we can help you out.

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10 Ways to Use QR to Market (Even Medical Businesses and Practices)

Marketing with QR codes

QR codes are turning up all over

QR codes are starting to show up all over. Also called two-dimensional codes, these bar-code-analogs allow users with a smart phone app to zip over to a web page or to get special information right on the phone. For instance, this banana has a QR code that reports that the product is organic. This is really just an artsy thing–it’s more practical to put a sticker that says “organic” on a banana than a QR code.

The trick in thinking about QR codes is that you are always going from the physical world (print, paper, displays, signs) to the online world. Think of QR codes as a zipline into cyberspace.

While some marketing experts shy away from QR codes as gimmicky, they are absolutely here to stay. What most of us do not entirely grasp yet is how useful they will be. Here are 10 great ways to use QR codes for marketing your medical business or practice.

  1. Many companies provide physicians with printed patient literature for their waiting room. This is great. But add a QR code to it and you can drive a patient directly to the package insert (OK if you want to bore the patient to death) or to a web page with FAQs or a video testimonial about the product.
  2. Sales literature can now morph down to business card size. Print a business card and put a QR code that takes the reader directly to a website with tons of product information. Put a second QR code on the card with a contact page for the rep (including a click-to-call number). By the way, when using a QR code to link to a web page, connect your viewer with their final destination. Most medical organizations have gargantuan sites that can be tough to navigate. Don’t ask your attention-deprived physician-customer to click around for the information. With a QR code, you can take him right to the door step.
  3. Put QR codes in your ads. A hospital can use a QR code in an ad about its services to provide more extensive details. A business can use a QR code in its ad to show potential customers relevant product literature, clinical articles, peer-reviewed literature, or a contact form.
  4. Use QR codes for surveys. Instead of doing fancy focus groups, periodically distribute business cards requesting input from your target group. The QR code takes them right to an online survey form.
  5. If you run a brick-and-mortar business, put signage near the check-out area with a QR code offering some kind of coupon. (You can do online coupons so that the customer just goes to the coupon and then shows his or her phone to the cashier for scanning or approval.)  Now don’t necessarily just offer a coupon. Try to capture the user’s email information (the “squeeze” as marketing folks call it) in return for a coupon. The result will be an email list of tech-savvy cell denizens who are also your customers. Future mobile campaigns can focus on them.
  6. Put QR codes throughout a brochure as a sort of souped-up bibliography. For instance, if you reference a particular study, don’t just stop with the traditional endnote. Instead, add a QR code and take the reader right to the PubMed page offering the abstract.
  7. If you run a medical practice, put QR codes on business cards or other promotional pieces that link your potential customers with a map to your practice. It’s very handy to have a map delivered straight to the cell phone.
  8. To launch QR codes–which are not all that widely known yet–you can put QR codes on premium items like clipboards, caps, shirts, notepads, padfolios or other items.  The novelty item then becomes the ice-breaker to explain what the strange-looking code is. The legal folks may not like giving anything to an MD, but this promo idea would be a really unique promotion for job fairs when medical device and pharma companies go out looking for the best and brightest graduates. Hand them a mug or water bottle with a QR code that drives them to the page on your website talking about corporate benefits.
  9. Physicians are in the unhappy position of being subject (or victim) to frequent online reviews. One way to get good reviews ethically is simply to encourage patients to write a review. Hand them a flyer or business card with a QR code that takes them to a place where they can write a review. The idea is to get them to write a review immediately after using your services.
  10. If you are a medical business that typically is contacted by customers using cell phones, hand out refrigerator magnets with your company name and logo along with the QR code of a “click-to-call” button. Now when the customer wants to reach you, he or she can just use the QR decoder on the magnet (it takes about 2 seconds) and then click, you’re on the line!

 

 

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SEO Revealed

Hidden secrets of SEO

Many agencies want you in the dark about SEO

SEO or search engine optimization is now a line item on plenty of marketing budgets. I have seen companies plunk down more money on SEO than for the rest of an entire launch, and not even have a clue what they are buying. LeQ Medical will now reveal to you the incredible secrets of SEO.

We have to get very basic because SEO (contrary to popular belief) is not rocket science. When you go to the internet and attempt to find something, you typically type in a keyword or phrase into a search engine like Google, Bing, or Yahoo. The keyword may be literally a word (like “rehab”) or it may be a phrase or even a question (“alcohol rehab in LA” or “who has cheapest rehab program for painkiller addiction?”) For our purposes, we’ll call that the “keyword.”

The search engine then scours the web and produces for you, typically in under a second, thousands if not millions of results. You would be hard-pressed to find a keyword that did not yield any results. And some monster keywords will produce millions of sites that the search engine believes has something to do with your keyword.

Type in “oxycodone” and see what happens. You have to realize that the search engine, however creepy-smart they get, really does not know exactly what you want. It doesn’t know if you want to buy some blackmarket oxycodone or if you are researching its use in controlling postsurgical pain. It doesn’t know if you want to see a picture of what oxycodone looks like or maybe you just want to be sure you’re spelling it properly. The search engine does its best, based on what you give it, to deliver to you the results you’ll be happiest with.

But how can it deliver a million websites? Even in two-point type, a list of a million websites is more than you can deal with. So the search engine prioritizes the list for you, based on what it thinks you want, and ranks the sites it found so that the best ones show up first.

This is called “organic results” and it appears on the left side of the screen. At the very top of the screen and running down a column to the right are the paid results. These guys paid to show up when people entered a certain keyword.  The organic results cannot be purchased, well, at least not directly.

SEO is a way of making sure that your websites appears as high up in the search engine rankings (ideally in the first 10) as possible. You do this by making sure that your site does things that the search engine recognizes as important. In other words, the search engine uses algorithms to rank sites. If you can figure out that algorithm, you can push your site up to the top of the page.

One tricky thing about SEO is that search engines are very quiet about their search engine algorithms. Furthermore, the algorithms change often. So even if you try to game them, you’re facing an uphill battle.

The point is: you don’t want to game the search engines. The best way to get monster SEO results is the old-fashioned way:

  • Build a great page. SEO is not for a site, it’s for a page. (Ever notice that sometimes in a search, you won’t be directed to the main page of a website but to a page deep inside the site? That’s because SEO is done for each page.)
  • Be coherent. The site’s URL and content and media should all be related.
  • Be natural. The search engines are wise to things like “keyword stuffing” or other tricks aimed at getting your site ranked higher. You are often penalized for these things.

That is the first step. You won’t get good SEO from those, but you won’t get dinged for them when you use the tricks.

SEO is all based on links. Think of the old-fashioned high school or college term paper where you had to have footnotes or endnotes with references. The idea is that you needed to cite or reference authoritative sources for your information. You needed to show you knew who was writing on that topic. References demonstrate you were familiar with the body of work on your subject. Well, that’s what links are. The search engines figure that if you have a site on heart disease, you ought to know about all of the other “authority sites” on heart disease. Authority sites is a subject unto itself, but here is the short course. An authority site is often run by a specialty society or non-profit or government group and is very large and well recognized as being an authority in the offline world. But other links count as well.

  • The more links you have, the better.
  • Authority links are the best.
  • Links count both ways–that is a link to a site counts, but a link from a site to you counts even more.

Besides links, your site should look active with regular installments of fresh content, occasional facelifts and media, and comments and activity.

Getting SEO is a matter of keeping the site spruced up, adding new content, and getting and maintaining links. The link thing is a bit tricky and maybe you do need an SEO agency for that. But at least now you know what they’re doing.

By the way, SEO is not fast. Once you get rolling, it can get fast and every now and then there is something flukey fast, but as a general rule it takes months to get a new site or new page to a high SEO position.

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Do Doctors Text?

Doctor texting on smartphone

Physician text thyself

In ancient times–which in the Internet era means before 2005–it was widely believed that physicians, nurses, technologists, clinicians, and other healthcare professionals had limited computer skills and no interest in technological geekery. It was easy to support this belief. Physicians and their ilk were mainly running around hospitals or seeing patients in clinics and in the era of desktop or laptop computing, that meant they had limited access to their computer screens. Smartphones and other portable devices changed that.

Physicians were quick to embrace cell phone technology, but they saw cell phones as portable phones. The advent and preposterous development of handheld devices (remember the old Palm Pilots with the little stylus and the secret alphabet you had to memorize?) was not something the average clinician had time for.

Social media has mainly bypassed doctors, since the time-deprived have little interest in devoting their precious few spare moments to find out what their acquaintances had for lunch. The emergence of Facebook, Twitter, and other things was regarded by physicians as roughly equivalent to video games or those automatic vacuum robots they sell on TV, that is to say, interesting technological developments of no direct impact. Doctors who found such social media engaging were often more interested in the technology, per se, than using it in any practical way.

Smart phones are going to change all that. First of all, doctors already love cell phones. I don’t know a single physician–academic, in practice, or retired–who does not carry one with him or her every minute. The higher price tag for smartphones is not much of a barrier to doctors and smartphone prices are coming down every day. When a fourth grader can manage to get an iPhone, so can the average physician.

The question is going to be whether doctors realize that the cool new phone they are carrying can do things beyond just conveying voice. Statistics on cell phone use patterns hold that Americans text more than they call on their mobile devices. I do not know if anyone has broken out the statistics by profession, but I am not convinced this general pattern holds for physicians. Physicians may still be using their smartphones to make voice calls.

It used to be that mobile marketing and medical marketing were two entirely different species, like camels and whales. Will we ever see them come together?  Will there ever be mobile medical marketing? Will doctors ever text? There are some drivers that are going to push even the overworked, patient-focused physician forward into new technology and new social media.

1. Mobile medical marketing is going to start with how patients find doctors. Patients are already searching for physicians from their smartphones. They already review doctors on Yelp and other sites. Doctors are going to realize that ads in newspapers and traditional referrals are fizzling out and establish some mobile presence.

2. Doctors live in a litigious world that is quite different from the world of the average patient. This makes physicians skittish about e-mail communications with patients, and texting is going to give them apoplexy. Doctors are not going to use these media to communicate directly with patients.

3. This does not mean that doctors will not text or use these media to communicate with staff, family, friends, meeting or conference organizers, and some of the professionals in their lives, like insurance representatives or accountants. But relegating texting and other social media communications to these spheres means that doctors are not going to take it very seriously as a professional medium. They’ll view it as something both fun and convenient, but not something professional.

4. About half of all physicians in private practice do not have a website. This seems odd to me, because 12-year-old boys have their own websites. This will change, because having an online presence is kind of the foundation of the whole mobile marketing pyramid. You need the foundation. Are websites important? People do not spend a lot of time on websites–the average stay on most medical websites has to be seconds (that is, not even a minute). However, people do visit websites. This means that physicians need a website, but they do not necessarily need a thorough website.

5. Half of all Google searches are now done on mobile devices. This means that the doctor-without-a-website also needs a mobile site or half of the people who might try to access his site are going to have a suboptimal experience. I don’t know about you but when I search for something on my smartphone and I get the traditional website that I have to enlarge and then push around the phone screen, I generally give up in about two seconds.  Today’s physician trying to build or maintain a practice needs a mobile and a traditional online presence.

6. Much of social media is stupid, and doctors are usually not attracted to stupid things. Doctors will never be wowed with Farmville or posting photo albums of your dinner at the Mexican restaurant last night. Doctors probably find it more efficient to call and speak to a person than to text a message on an itty-bitty keypad and then wait till the phone goes off with the response. But doctors are going to get the message in a big way as marketing to patient shifts from traditional print to online to mobile.

7. Last but not least, patients are changing. That’s right. Today, a patient is less likely to have a single physician or anyone close to the old family doctor of Norman Rockville paintings. Many patients like to call themselves empowered because they take an active role in their healthcare decisions. Modern patients are more likely to learn about their disease or condition. Today, the average patient with a credit card has all of the information of all of the medical libraries in the world at his or her fingertips–more than Hippocrates or Marcus Wellby ever had. Patients are getting used to partnering with physicians and to seeking out specialists. This means patients are going to approach the whole concept of finding a doctor in a different way, and they will use different tools.

Doctors are different. They live in a time-stressed, highly regulated, litigious world that influences their choices of communications channels. That is unlikely to change. It is very unlikely that Dr. Johnson will text Dr. Robinson in surgery to find out how the surgery is going. Dr. Robinson will not be posting images of Mrs. Harris’s liver tumor on his Facebook page. Dr. Smith won’t be texting her patients to tell them she’s running a little late this morning.  It is unreasonable to expect that Dr. Marshall will blog about her patient’s really bizarre side effects or that Nurse Samuels will Tweet how cute she thinks the new patient in Room 412 is.

But technology is more than that. Mobile medical marketing is going to hit doctors in terms of presenting the best and most efficient face to the world. It’s about advertising, promotion, and marketing. Smart doctors may never text, but they’ll set up a mobile presence for their practice.

 

 

 

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Test Your QR

 

Look off to the side of this website to that thing that looks like a Baroque bar code. Know what it is? It’s a QR code. QR stands for Quick Response code. It’s kind of like a decoder ring but for modern adults. To decode this, you need to get a QR reader on your smart phone. There are lots of free apps for this. Then you use the app to take a picture of the code and it translates the code.

You can use this to send people to a website (for instance, you can make it so somebody just “decodes” your QR code and, zap, they’re on your site) or relay some secret information.

Don’t fall for it if somebody offers to sell you your own business-related QR code for $1,000. You can make them for free, providing they’re basic.

So how can you use these?

  • Slap them on a business card–it’s like a special secret-agent card that only experts can read
  • Put them in an ad or brochure to send people to your main website
  • Put a special info page in your website, for instance, insurance plans you accept or 10 symptoms of a gluten allergy. Then put the appropriate QR codes in your brochures or other printed materials.
  • In your practice, put up a poster asking people to sign up for a mailing list or newsletter and use the QR code–that drives them to a sign up page where they can sign up electronically from their phone.

These codes are very clever, extraordinarily user-friendly, and still relatively “new.” Wow your patients with your tech-savviosity. That’s right, we just made up that word.

 

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Everything You Know About Marketing Your Business is Wrong

What you don't know about business can kill your business

Business is changing--and it's a pain

There are lots of things you know about your business, and that’s great. You’re the expert. But when it comes to marketing your business, unless you were literally born yesterday, you are probably suffering from a condition I call “conventional wisdom.” Conventional wisdom sounds good, but it is usually not true.

Here are some examples.

  1. Advertise your medical business, clinic, or practice in the yellow pages. That’s how people find medical help.
  2. Take out an occasional ad in the newspaper to get new patients.
  3. Expect that patients will tell their friends about your practice and increase your referrals.
  4. Assume that if a person has a bad experience at your practice or business, there is no place for him to vent.
  5. Don’t worry about websites or other gimmicks.
  6. If you’re in private practice or run a small medical business, don’t even worry about marketing.

None of those are true, and thinking they are can hurt your business.

 

1. The yellow pages has gone the way of the horse-drawn carriage. People who want to find phone numbers or businesses go online, most of the time from a mobile device. While it might be worthwhile to be listed in the yellow pages, your advertising dollar is not working hard for you there.

2. Newspapers are going the way of the yellow pages.

3. People, particularly the younger hipper variety, are not really into being fonts of information for their peers. The old tell-a-friend network is breaking down. People are more likely to consult Angie’s List to find some kind of specialists or technical help than they are to ask a friend or neighbor. That doesn’t mean referrals are dead–they have just changed. People are OK with anonymous referrals now.

4. There are entire websites that allow people to write reviews of your practice or business. Most people are not inclined to bother with this if they like you. This means that a disproportionate number of online reviews are going to be nasty. Now get this–these reviews are aggregated (that means collected) by various sources and posted together. People who look up your practice in something like Google Places are going to see any negative reviews you have–even if you never saw them yourself.

5. You need a website. About half of doctors in private practice do not have them. Now don’t expect your website to wow people. They’re a given now. Sort of like people expect you to have a door. They expect you to have a website.

6. Marketing may not be your favorite thing, but we live in a hyper-marketed environment. With commercials, ads, online sites, mobile media, and other things poking up at every turn, you have to market to survive. Fortunately, you can outsource this to us without breaking the bank.

 

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Quick–What Three Things Does Everyone Have When They Go Out?

Mobile marketing is more important than you think

Today, about 50% of all searches happen on a mobile device

Whether your 8 or 80, nowadays, just about everybody leaving the house takes with him or her keys, a wallet, and a cell phone. In most cases, that phone is a smart phone.

Recent computer usage data reveals that half of all searches for online information did not happen on a laptop or computer but rather on a portable device, typically a smart phone. That number is likely to increase substantially.

So what does this mean to savvy marketers? First of all, if your “only” presence is online, you may be missing out. Smart phone seekers can still find you online via their phones, but unless you are optimized for mobile devices, you are going to have a hard time getting your message through.

What’s more, mobile marketing offers lots of benefits and bells and whistles that the now “traditional” online world does not. For example, you can get clients or patients to sign up with you for text messages (this is called SMS). You can then text your patients or clients with updates, news, specials, promotions, or just periodically to remind them you’re there. You may be one of the smart marketers who is already doing this by email. Well, email is old school. Here’s why: the “open rate” on texts is about 90% or maybe a little higher. That means people cannot resist reading their texts. The open rate for emails even on a good day is about 15%. So you can reach your people better with mobile marketing.

Another boon: the mobile marketing coupon. These are coupons that can be called up on a smart phone and scanned at your business. Mobile coupons are used more than printed coupons for the simple reason that nobody forgets their phone (remember the three things everyone has) whereas some folks forget their paper coupons when they go to the store.

You might be thinking–how can a doctor or hospital use a mobile coupon? Well, let us help you think like a mobile marketer:

  • Offer a coupon for a free book or other educational material when the patient comes in to your office. (Haven’t authored a patient book yet? We can help you!)
  • Offer a discount on a flu shot or other special seasonal treatment
  • Offer fast-track appointments, that is, give the patient some kind of priority treatment or expedited service at the practice

Learn more about mobile marketing by calling us.