It’s a global world, baby. Most medical companies today sell their products and services around the world. Even hometown hospitals frequently treat patients who do not speak English. All of this has created a new career path, that of medical translator. I’m not talking about the volunteer types who visit hospitals and clinics and offer [...]

Medical marketing, as you knew it, is dead. Unless you were literally were born yesterday, all of the rules have changed. It’s not just the media that are new, it’s the whole approach. In case you haven’t noticed it, people do things differently than they did even five years ago and vastly differently from the [...]

QR codes are starting to show up all over. Also called two-dimensional codes, these bar-code-analogs allow users with a smart phone app to zip over to a web page or to get special information right on the phone. For instance, this banana has a QR code that reports that the product is organic. This is [...]

SEO or search engine optimization is now a line item on plenty of marketing budgets. I have seen companies plunk down more money on SEO than for the rest of an entire launch, and not even have a clue what they are buying. LeQ Medical will now reveal to you the incredible secrets of SEO. [...]

In ancient times–which in the Internet era means before 2005–it was widely believed that physicians, nurses, technologists, clinicians, and other healthcare professionals had limited computer skills and no interest in technological geekery. It was easy to support this belief. Physicians and their ilk were mainly running around hospitals or seeing patients in clinics and in [...]

  Look off to the side of this website to that thing that looks like a Baroque bar code. Know what it is? It’s a QR code. QR stands for Quick Response code. It’s kind of like a decoder ring but for modern adults. To decode this, you need to get a QR reader on [...]

There are lots of things you know about your business, and that’s great. You’re the expert. But when it comes to marketing your business, unless you were literally born yesterday, you are probably suffering from a condition I call “conventional wisdom.” Conventional wisdom sounds good, but it is usually not true. Here are some examples. [...]

Whether your 8 or 80, nowadays, just about everybody leaving the house takes with him or her keys, a wallet, and a cell phone. In most cases, that phone is a smart phone. Recent computer usage data reveals that half of all searches for online information did not happen on a laptop or computer but [...]