Green lighting a project means to approve it to proceed either to the next level or to completion. You can green light a company to give you a bid or green light an agency to produce your next print campaign. But before you get heady with the sense of impending completion, closure, and other dreams [...]

If you are involved with a business or service in the medical world, you are dealing with physician-decision-makers. These are not quite the same as physician-customers, since in many cases the doctor is selecting a product that he will never use and never pay for. All he does is make the selection. In some organizations, [...]

Presentations, for better or worse, are a mainstay of modern business and the medical industry seems to be particularly fond of the genre. From executive board rooms to doctor roundtables, everybody wants to present his or her ideas in a clever presentation. PowerPoint, Keynote, and other presentation software applications seem so versatile and inspiring, why [...]

I am old enough to remember a world where people did not need passwords to access their own information. Then came the era when passwords could be simple phrases, like a child’s name or a birthday. Then I got hacked. Now I am not sure why a hacker would want to hack a website that [...]

Cheezburgers–which is the new fun way to spell cheeseburgers–are hard to resist, even though they are caloric time bombs, waist extenders, sodium jolts, cholesterol infusions, and the potential cause of afternoon dyspepsia. So why do we as American consume so many cheeseburgers? Because we like them. We know they’re bad for us, but we like [...]