Marketing costs money and next to the product manager's expense account, the biggest bolus of bucks is going to be charged back to communications. This causes lots of people to periodically wonder if MarCom is really "worth it" but since great communications has thus far aptly defied real measurement, no one arrives at a satisfactory [...]
The people who put graffiti on buildings are often called taggers or writers. This is quite amazing since people who are busy writing materials for publication online or even offline are increasingly called “content providers.” While this is a nice discussion for another day, both types of writers (taggers and content providers) prize one type [...]
Medical marketing people wind up talking to a lot of interesting people and they also wind up talking to engineers, scientists, software “code warriors,” biostatisticians, and clinical denizens. In fact, you can’t really do much good at marketing medical products and services without knowing these characters. But how do you get what’s in their head [...]
Getting face time with a doctor is a big deal for a sales representative. Usually this face time can be measured in seconds; for the fortunate few, minutes.
One of the most important responsibilities of the marketing department is to equip the sales rep for this 10 seconds. In a lot of ways, medical marketing departments [...]
You should train the people who answer your phones. This is the real front line of marketing.
Most companies hire lots and lots of people with fancy degrees and pay them big salaries and let them sit around far away from the battle. Meanwhile, they pay other people with far less education very little money to [...]
Contrary to prevailing winds of change, medical marketing is not illegal, immoral, dishonest, or sinister. Marketing is the glorious art of persuasion which basically means that marketers are tasked with trying to get customers to pick them.
And the most magnificent thing about marketing is that it really has not changed much over the centuries. True, [...]
Conflict of interest has officially arrived as a buzzword. I know that because it now has an acronym: COI. However, there is nothing coy about the folks bandying the term about.
COI in medical marketing refers to the fact–deemed an embarrassment at best and a transgression at worst–that people who publish on certain topics often tend [...]
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