Contrary to prevailing winds of change, medical marketing is not illegal, immoral, dishonest, or sinister. Marketing is the glorious art of persuasion which basically means that marketers are tasked with trying to get customers to pick them.
And the most magnificent thing about marketing is that it really has not changed much over the centuries. True, the technologies have changed and so has the lingo and the vehicles, but the basic principles stay the same.
Marketing is the art of getting people to pick you. This means you have to offer something that they want. Furthermore, your offering has to have the right price tag and conditions. To find the right offering, you need to know who you’re trying to get to pick you. Then you should make your offering convenient, friendly, and appealing.
Nobody is going to know about your offering unless you tell them. Marketing involves a lot of tell-tell-tell. There are many lawyer types running around now who would have you believe that any representation of your product in a positive light is some kind of breach of ethics. Your medical company needs to let people know what you have and not be afraid to make it sound appealing.
Finally, marketing involves following up with your customers. Once a customer buys, he or she is a powerful force for your business. It’s much easier to make repeat sales than initial sales, so customers should be treated as VIPs. You should also follow up with service and support.
And that’s marketing old-school.
