It’s a global world, baby. Most medical companies today sell their products and services around the world. Even hometown hospitals frequently treat patients who do not speak English. All of this has created a new career path, that of medical translator. I’m not talking about the volunteer types who visit hospitals and clinics and offer [...]
Green lighting a project means to approve it to proceed either to the next level or to completion. You can green light a company to give you a bid or green light an agency to produce your next print campaign. But before you get heady with the sense of impending completion, closure, and other dreams [...]
If you are involved with a business or service in the medical world, you are dealing with physician-decision-makers. These are not quite the same as physician-customers, since in many cases the doctor is selecting a product that he will never use and never pay for. All he does is make the selection. In some organizations, [...]
Presentations, for better or worse, are a mainstay of modern business and the medical industry seems to be particularly fond of the genre. From executive board rooms to doctor roundtables, everybody wants to present his or her ideas in a clever presentation. PowerPoint, Keynote, and other presentation software applications seem so versatile and inspiring, why [...]
I am old enough to remember a world where people did not need passwords to access their own information. Then came the era when passwords could be simple phrases, like a child’s name or a birthday. Then I got hacked. Now I am not sure why a hacker would want to hack a website that [...]
Cheezburgers–which is the new fun way to spell cheeseburgers–are hard to resist, even though they are caloric time bombs, waist extenders, sodium jolts, cholesterol infusions, and the potential cause of afternoon dyspepsia. So why do we as American consume so many cheeseburgers? Because we like them. We know they’re bad for us, but we like [...]
The Food & Drug Administration (FDA) oversees product labeling, which more and more includes patient-facing materials like patient manuals or handbooks or guides for patients to use. The FDA requires that patient materials be “readable.” To them, this means more than just ink-on-paper or pixels-on-screen. It means that the content must be assessed to determine [...]
Medical marketing, as you knew it, is dead. Unless you were literally were born yesterday, all of the rules have changed. It’s not just the media that are new, it’s the whole approach. In case you haven’t noticed it, people do things differently than they did even five years ago and vastly differently from the [...]
QR codes are starting to show up all over. Also called two-dimensional codes, these bar-code-analogs allow users with a smart phone app to zip over to a web page or to get special information right on the phone. For instance, this banana has a QR code that reports that the product is organic. This is [...]
SEO or search engine optimization is now a line item on plenty of marketing budgets. I have seen companies plunk down more money on SEO than for the rest of an entire launch, and not even have a clue what they are buying. LeQ Medical will now reveal to you the incredible secrets of SEO. [...]
Branding is important. There, I said it. You need a brand if you own a business or a medical practice. But here’s a little secret. You already have a brand. You don’t need a million-dollar branding plan from some agency to have a brand. You have a brand right now. And even if you handed [...]
OK, this picture was taken at a spa. But alternative medicine or as physicians like to call it, Complementary and Alternative Medicine (CAM), has already blurred the boundaries between conventional medicine and treatments you can get, say, at a nail salon. This is not to show disrespect to CAM. CAM-related articles are increasingly showing up [...]
In ancient times–which in the Internet era means before 2005–it was widely believed that physicians, nurses, technologists, clinicians, and other healthcare professionals had limited computer skills and no interest in technological geekery. It was easy to support this belief. Physicians and their ilk were mainly running around hospitals or seeing patients in clinics and in [...]
It is hard to find a business nowadays that does not occasionally come to grips with the issue of translation. If you or your business is dealing with the possibility of needing to get materials translated, here are 10 important tips to consider before you even get started. 1. Translation is not just knowing two [...]
Look off to the side of this website to that thing that looks like a Baroque bar code. Know what it is? It’s a QR code. QR stands for Quick Response code. It’s kind of like a decoder ring but for modern adults. To decode this, you need to get a QR reader on [...]